Tuesday, December 6, 2011

Who Is Paladin Press?

For the next several weeks, Paladin Planet will be running a series featuring short profiles of various Paladin employees. The profiles are intended to put a face on the various people involved in the acquisition, production, marketing, sales, and distribution of Paladin books and videos. Once an employee is profiled here, we'll move their information to our Facebook page. The first in the series is owner and publisher Peder Lund.

Lately, Peder’s been popping up in some unusual places. The January issue of Playboy magazine (due to hit the newsstands mid- to late December) has an article about him, and he will soon appear in Soldier of Fortune magazine in an interview conducted by publisher Robert K. Brown. Some of you may be wondering just who this guy is.

Peder Lund started Paladin Press in 1970 with Robert K. Brown, now publisher of SOF magazine. Peder fought in the Vietnam War with Special Forces, and he is especially proud that Paladin was one of the first publishers in the country to offer books about the Vietnam War, written by Vietnam veterans themselves. He remains a staunch supporter of the First and Second Amendments and the idea of personal responsibility and accountability, and he insists that Paladin titles reflect these sensibilities. He feels very privileged to have known many supremely talented, fascinating, and exceptional authors, employees, and customers over the past 40 years.

Peder enjoys traveling the world with his wife, Sheila; sails in exotic locales; is an avid wingshooter; reads voraciously; follows the University of Colorado football team, the Denver Broncos, and the Colorado Rockies; entertains frequently, as he takes great pleasure in cooking; and remains ever hopeful that the Paladin garden will one year yield a bountiful harvest of heirloom tomatoes.


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